Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift
Last year’s ranking: 95
Sales: £98.4m (+7.5%)
Despite talk of brands turning away from TV, Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift for everything from Easter and Christmas to Valentine’s, Mother’s Day and Diwali. The strategy has succeeded, with value sales up 7.5% on volumes up 5.7%.
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