Landmark is building on the success of its own label cider business with a revamp of its Eridge Vale range. The new packs will be phased into the business in the next few weeks. Landmark's ciders also include Spectra and White Storm. Own brand drinks controller Steve Mayes said: "With Eridge Vale and Spectra we have the two strongest exclusive brand ciders in the market. "We have been building the business for 15 years and were the first to achieve sales of one million gallons in a single year. Own brand sales account for 35% of our total cider business." The cash and carry group is supporting the ciders this year with 25% and 50% extra fill on two litre packs, promotions on cans and a summer prize draw. {{DRINKS }}

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