Asda Extra Special Mezzi Paccheri


A particular hit with our 18 to 34-year-old consumer testers, this pasta (rsp: £1.79) had strong visual impact - and experts felt the 500g pack’s design would draw the eye and attract custom. More than half our consumers felt it was better than other pastas on the market.

Silver winner:

Today’s Select Basmati Pilau Microwave Pouch

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Tesco Finest triumphs at Own Label Food & Drink Awards