Roast dinner

  • Last year, the nation ate 2.1 billion roast meat dinners, a slight rise after years of steady decline. Of these, 52% were eaten on a Sunday.
  • Men overindex for roast consumption and in general the Sunday roast is consumed by older eaters, with the over 45s overindexing the most. Children underindex.
  • Households without children are slightly more likely to consume roasts, eating 62.4% of all consumed, compared to a 61% share of all foods.
  • Chicken is by far the most popular meat, featuring in 44% of roasts, although people are willing to spend more on Sunday than weekday roasts, with more expensive beef and lamb cuts appearing more often.
  • Carrots are the vegetable of choice, appearing in 53% of meals, well above peas (at 24%), broccoli (20%) cauliflower (15%) and cabbage (15%).

Tom Roberts, Kantar Worldpanel

The roast dinner resurrected