Britvic is celebrating Robinsons' 75-year tie-up with Wimbledon through a new marketing campaign, and doesn't anticipate the football World Cup will overshadow the tennis tournament.

The push includes an on-pack promotion running now, which invites consumers to enter online or via SMS to win Nintendo Wiis and EA Grand Slam Tennis Games every hour.

An updated version of last year's television campaign, which has been changed to highlight the brand's 75 years at the tournament, kicks off on 14 June, alongside a regional PR campaign.