Rockface gets men multitasking with new shave butter

The new product

British male grooming brand Rockface has launched what it claims is the first shaving butter.

Rockface Shave Butter is a combination of illipe and shea butter, both known for their nourishing values, blended with coconut and aloe juice (rsp: £4.99/75ml).

It was perfect for men looking for a product that “preps, shaves and hydrates”, said company director Neil Wilkinson.

It is available from Sainsbury’s now and Waitrose next week.