All in One rolls are similar to the loaves, which launched in February, and have the fibre and wheatgerm goodness of wholemeal along with a lower Glycaemic Index for longer-lasting energy. The products, which are a good size for children, are also low in fat and sugar and have an rsp of 79p for a six-pack.
Warburtons’ category marketing controller Sarah Miskell said: “We are really excited about the launch of All in One rolls, especially coming up to the summer season, when rolls are particularly popular at barbecues and picnics.”
Combination white-and-brown bread has led a renaissance in the category and is taking share from white loaves.
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