Nestlé is taking on Haribo by targeting 16 to 24-year-olds with bagged sweets Rowntree's Randoms.

The latest product from the confectionery giant is a 50g bag of jelly sweets (rsp 39p) that come in a variety of textures, flavours and 70 different shapes.

It will launch on 18 May, supported by a £6m marketing campaign that includes TV and outdoor advertising from June.

"Through our extensive research we know we have developed a product that strikes a chord with our target audience," said a spokeswoman.