Its Out of the Ordinary campaign will feature at events in Scotland and England and there will be
advertising and sponsorship, with XFM Radio.
"Morgan's Spiced is a well established brand in Scotland and is experiencing outstanding growth in England," said brand manager Amy Richardson.
The shows, which include such artists as The Cuban Brothers and Loose Canons, will take place in cities across the UK in November.
Consumers can win tickets to the events via a new web site for the brand.