Deliveroo rider collects pizza from Sainsburys Hornsey

Source: Sainsbury’s

A Deliveroo rider at Sainsbury’s pizza counter in Hornsey, north London

Sainsbury’s has launched a pizza delivery service with Deliveroo.

From today, customers in Birmingham, Brighton, Cambridge and London can order cooked pizzas and snacks using Deliveroo’s website or app.

Nearly 50 Sainsbury’s products are on the menu, such as salads, dips, soft drinks and the pizza range, including Margherita, Meat Feast and Pepperoni.

The two-month trial has launched from five stores, in Cambridge, Selly Oak, West Hove, Pimlico and Hornsey.

A Sainsbury’s spokeswoman said it was “looking for a slice of the UK’s fast-growing food delivery market”, worth £8.1bn and forecast to reach £9.8bn by 2021.

The trial would “test customer appetite” for the service, she said.

Store pizza counters will stay open later than usual for evening demand, until 10pm instead of 8pm on Mondays to Saturdays. They will also get extra staff.

Orders placed with Deliveroo will go directly to a tablet on the Sainsbury’s counter, synced with the delivery company’s app.


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“With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes,” said Sainsbury’s group chief digital officer Clodagh Moriarty.

“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”

Deliveroo commercial director Justin Landsberger said: “We’re excited to launch Sainsbury’s on Deliveroo and bring even more choice to our customers around the UK. At Deliveroo we pride ourselves on providing customers with an excellent selection of food options, catering for every occasion, and this new partnership will allow us to do that.”

Earlier this month, Asda announced it would offer Just Eat pizza delivery from 50 branches by the end of the year, while adding 100 “essential” grocery lines to the service from two stores, in Sutton and Leicester Fosse Park. The supermarket first launched pizza delivery with Just Eat in a trial from a handful of stores last November.

Sainsbury’s has offered an on-demand grocery delivery service called Chop Chop in parts of London since 2016.