- In Scotland brands command 3.5% points more grocery share than across GB overall. However, they’re coming under more pressure from own label, as well as the continued growth from discount retailers, which are more own label-driven.
- In alcohol, minimum pricing and Scottish government guidelines on off-trade promotion are having a knock-on effect on value growth, which exceeds that in GB overall.
- Overall, Scottish shoppers spend £1,558 on average on brands - £132 more than the average shopper across GB. Categories driving this trend across brands in Scotland include alcohol, soft drinks, confectionery, fresh meat and biscuits.
Mark Thomson Kantar Worldpanel