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Asda has teamed up with Farmfoods in a move designed to add momentum to its £1.4bn bid to buy Iceland.
Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
Greggs is launching Pudsey Bear-themed cupcakes and donuts as it gears up to launch its Children in Need appeal for 2011. From 1 November, the high-street baker will donate 30p for every meal deal it sells, and 15p from sales of its sweet snacks, to the charity.
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