Seabrook Crisps is hoping to crack the London c-store market after securing new cash & carry listings with Bestway and Dhamecha Group.

The family-owned brand is already available in the UK's major multiples but will now be stocked in Bestway's 11 and Dhamecha's six London depots, widening its reach to independents and c-stores.

Last month, Seabrook Crisps secured extra funding of up to £6m with its bank HSBC to help distribution in the South.

The move into London's major cash & carry wholesalers was part of the company's objective to achieve 100% availability in all impulse outlets nationwide and achieve an annual turnover of £63m by 2015, said Seabrook Crisps impulse trading controller Jon Wood. "Working with cash & carries is certainly going to help us reach new and untapped audiences with all our ranges," he said.