Selfridges has installed counters offering personalised Reese’s products at all four branches.
Customers will be able to purchase jars of Reese’s peanut butter spread (rsp: £4.99/368g) and its Perfect Mix selection box (rsp: £9.99/309g) from today (16 November), and can add names of up to 12 letters. Personalisation will take place at Reese’s counters at Selfridges stores in London, Birmingham, Manchester Exchange and Manchester Trafford Centre, as well as online.
This follows Selfridges’ installation of Nutella products in 2014 and 2015, which sold out, and comes alongside personalised milk chocolate teddy bears (rsp: £16.99/200g) available this year.
“Selfridges has been renowned for exclusive personalised food gifts since we exclusively launched the sell-out personalised Nutella jars in 2014,” said Selfridges grocery buyer Anna Burleigh. “Demand for personalisation in food has continued to grow, with customers looking to add a personal touch to the season’s most wanted gifts. Reese’s is an iconic brand with a huge following so we’re very excited to be offering these personalised products this season.”