Iceland has signed a three-year deal with loyalty app Bink to offer a payment-linked loyalty (PLL) technology platform that will go live at the end of the year.

PLL enables consumers to automatically collect and redeem points, offers and rewards from stores by simply using their existing payment card.

Customers will be able to scan their Iceland Bonus Card into the Bink app along with their Visa, MasterCard or American Express payment cards. The app will automatically send them offers, special content and even arrange home delivery during checkout. It will provide personalised rewards and display the Bonus Card savings balance in the mobile app.

“An increasing number of our customers are mobile savvy and partnering with Bink lets us stay relevant to them and their shopping needs,” said Iceland CEO Malcolm Walker.

“We’re thrilled to be introducing Bink across our 880 UK stores and look forward to the benefits it will bring for both us and our customers.

Founder and CEO of Bink, Lee Clarke, said: “Partnering with one of the nation’s favourite supermarkets is further evidence that PLL is here to stay. We’re delighted to have Iceland on board and we’ll continue to work towards adapting the loyalty industry to meet the needs of today’s modern consumer.”

Iceland joins a host of other retailers - including Morrisons, River Island, Virgin Atlantic, Topman, Topshop and Pizza Express - to have already adopted Bink’s technology platform.