Sharwood’s is trying to give its Chinese cooking sauces a more authentic feel by relabelling them to reflect the culinary regions they are inspired by.
Sub-categories will now include Beijing, Szechuan and Canton. It is also giving the packaging an upmarket revamp and adding Beijing Chilli Bean and Cantonese Curry sauces (rsp £1.67) to the mix.
Sharwood’s is also extending its Indian sauce range scope beyond medium-heat flavours to include a mild Pineapple & Coconut, a Spicy Black Pepper Masala and a special edition Goan Vindaloo.
Sub-categories will now include Beijing, Szechuan and Canton. It is also giving the packaging an upmarket revamp and adding Beijing Chilli Bean and Cantonese Curry sauces (rsp £1.67) to the mix.
Sharwood’s is also extending its Indian sauce range scope beyond medium-heat flavours to include a mild Pineapple & Coconut, a Spicy Black Pepper Masala and a special edition Goan Vindaloo.
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