Energy giant Shell has unveiled a healthy food-to-go range created by Jamie Oliver.
Featuring more “fruit, veg and colour”, the 80-strong selection will make its debut at the end of the month across more than 500 service stations.
Salads including beetroot, houmous, falafel and couscous, sushi, hot pots and a kids’ mealbox are among the products being sold in the ‘Jamie Oliver deli by Shell’ assortment alongside updated sandwiches and wraps.
The NPD follows a recent Ipsos MORI survey which found that more than half (56%) of drivers want healthier choices available at forecourts.
“I’m incredibly excited about this partnership,” the celebrity chef said. “It requires creativity, imagination and serious determination to change food systems and working together we will give millions of Shell customers each week the opportunity to enjoy tastier, healthier and more varied food choices.
“Food on the go is going to become a far bigger, more normal part of everyone’s busy, modern lives - so it’s essential we make it more enjoyable through better-quality ingredients and exciting flavours. My pledge is to keep listening to what Shell’s customers want, keep improving standards, and be as useful as I possibly can be for Britain’s busy motorists.”
István Kapitány, Shell Retail executive vice president, said: “Across the UK we’re seeing a growing trend towards healthier food, but it has to taste good and be convenient. Working with Jamie and his team, this exciting new range has been designed to give our customers the choices they want when they’re on the move.”