Si Atherley
- Comment & Opinion
No one wins a race to the bottom. Brands have to avoid a price war
Brands should avoid cost cutting as a knee-jerk reaction to hardship, says Si Atherley, brand consultant at Kantar UK
2022-03-16T15:18:00
Brands should avoid cost cutting as a knee-jerk reaction to hardship, says Si Atherley, brand consultant at Kantar UK