All articles by Simon Gwynn – Page 25
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NewsRustlers to drop 'laddish' image, expand into paninis
“Rustlers’ audience has changed and the brand is no longer the sole preserve of lads and young men,” said Kepak marketing director John Armstrong
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NewsCarlsberg directly addresses Stella Artois in new ad campaign
The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’
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NewsIFE 2015 in pictures
The world’s food and drink industry descended on London’s Excel Centre last week for IFE
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NewsLittle's rebrands packs to celebrate new MD
The new-look pack is intended to incorporate influences of Scandi design and retro 1940s/50s American packaging
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NewsUrban Eat launches healthier food-to-go range Eat Better
Urban Eat has launched a selection of healthier food-to-go options called Eat Better…
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NewsUdi's Gluten Free bags Waitrose listing for 16 lines
Udi’s Gluten Free has won a Waitrose listing for 16 products…
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NewsStella Artois tests new super-premium beer brand extension
The concept being developed is a 4.8% abv beer that offers a “lighter, crisper drinking experience”
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NewsAspartame sensitivity a myth, suggests study
People who self-diagnose as sensitive to aspartame do not actually react to the additive, a study has found
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NewsFowl Scratchings, a snack made from chicken skin, to hit the market
The savoury snack is the brainchild of advertising copywriter Robert Jebb, who collaborated with Tamworth-based The Real Pork Crackling Co
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NewsMonster Raving Loony Party get branded ale in Hogs Back coalition
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
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NewsCraft beer brewers line up Scottish export deal
Glasgow-based wholesaler JW Filshill has signed up 19 Scottish brewers for its export initiative Craft Beer Clan
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NewsBudweiser campaign to help amateur footballers score moment of fame
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
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NewsDiageo sees value in price-marked packs for Johnnie Walker
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
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NewsCornetto dips into ice cream sharing with Bites and Taco
Cornetto Bites are a 28ml scaled-down version of the classic cone
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Pernod Ricard refreshes look of Malibu premix range
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
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NewsScotch Whisky Association calls for spirits duty cut
After fall in Scotch consumption, SWA blames tax which stands at 78% of price of average bottle
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NewsSweet Rebellion: dairy ice cream free-from allergens to launch
Sweet Rebellion will launch through wholesalers The Health Store and CLF Distribution, and is awaiting a listing with Waitrose
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NewsBritvic appoints Unilever's Kevin McNair as GB marketing director
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
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NewsPropercorn rebrands and expands range
The new packs feature the brand name in larger, bolder letters with a less busy popcorn graphic
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NewsTyrrells rebrands popcorn range to 'Poshcorn', experiences 48.9% growth
In addition to the name change, the popcorn has a new look featuring a large crest in the centre of the bag, and black and white vintage photos