All articles by Simon Gwynn – Page 24
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NewsJack Link's reveals its plans for Peperami brand
New Peperami owner Jack Link’s has announced a marketing push and pipeline of NPD for the brand.
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NewsC-store bottled ale sales could top £100m, says Marston's
Premium bottled ale (PBA) represents a £104m opportunity for the convenience channel, a brewer’s report has claimed.
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NewsEU wine producers get go-ahead to increase plantings
Major European wine producers will be allowed to increase their wine growing areas by 1% annually from next January under new rules issued this week by the EC.
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NewsOcado to name 'Britain's Next Top Supplier'
The competition, now in its second year, will see the winning supplier scoop a listing in the online retailer and a £20,000 marketing package to promote their product
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NewsPernod Ricard launches summer drinks marketing push
A Wimbledon-inspired Jacob’s Creek bottle and Havana Club Mojito tin cup are among a range of activity launched by Pernod Ricard to drive sales this summer
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NewsNew M&S range to celebrate 'forgotten' British food
Alongside branded products, M&S has introduced a range of more than 300 own label lines as part of the initiative
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Category ReportFocus on Wine
Where has this sudden intense popularity for sparkling wine come from, and how can it maintain momentum? And what can the struggling still wine category do to regain some fizz?
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NewsMondelez launches Ritz Crisp & Thin bagged snacks
Mondelez is expanding its Ritz brand into the £2.7bn bagged snack category with the launch of Ritz Crisp & Thin…
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Analysis & FeaturesMilk powder prices show signs of recovery
Prices for milk powder remain down on a year ago, but both whole and skimmed milk powder have risen month on month
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NewsMagnum's new ad campaign to include London bus wifi
The buses will use free wifi to encourage consumers to view branded content recommending things to do in the capital depending on whether they are feeling playful or sophisticated
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NewsRocks revamps range with revised RTDs
The redesigned bottles feature a predominantly white label with colourful watercolour art, a new logo with a bolder typeface, and the message ‘100% squished’
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NewsCarlsberg unveils beer-dispensing billboard
Carrying the message ‘Probably the best poster in the world,’ it featured a Carlsberg dispenser from which members of the public were able to pour themselves a half-pint of the lager
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NewsJohnnie Walker débuts glass that projects sounds into drinker's ear
‘The Boldest Glass’ contains a device that turns the surface of the glass into a speaker. Bone conduction is then used to carry sound to the user’s ear.
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Category ReportWine category report 2015
Where has the sudden intense popularity of sparkling wine come from, and how can it maintain momentum? And what can the struggling still wine category do to regain some fizz?
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NewsBob Mortimer to be the new face of Bombardier
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
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NewsCaribbean Twist pre-made cocktails to carry prize code
Halewood International is rolling out an on-pack offer across four varieties of Caribbean Twist, giving shoppers the chance to bag a pair of designer sunglasses
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NewsBirds Eye unveils new ice block billboard filled with cash
The frozen blocks contain £700 cash – the amount the average family wastes on food a year - and passers-by were able to collect falling coins and notes as the board melted
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NewsHotel Chocolat withdraws 'milk free' range from sale over dairy worries
The product recipes do not use dairy but - despite the ‘milk free’ branding – the chocolates are produced in an environment where dairy is handled
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NewsDamaged produce forces up iceberg lettuce prices
Iceberg lettuce prices have risen more than 50% month on month after frosts and high winds damaged the quality of produce
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NewsMiller Brands Pilsner Urquell gets new retro bottle
The redesigned bottle uses traditional brown glass used to package the beer – though in a slightly lighter ‘amber’ shade. The bottle has a contoured shape.