All articles by Simon Gwynn – Page 19
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NewsChina has the US licked over ice cream sales
China has overtaken the US as the world’s biggest market for ice cream according to the latest data from Mintel.
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NewsCraft beer fears as range rationalisation looms for brewers
Beer is facing trouble on two fronts, with anti-booze campaigners and supermarket range rationalisation hitting…
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NewsYushoi Snapea springs into Louis Smith promotion
The green pea-based rice sticks’ new £1m marketing campaign will encompass advertising, PR, social media, experiential and trade shows
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NewsCaledonian Brewery opens new small-scale test site
The 400l capacity pilot brewery is equipped to fill bottles, casks and kegs, allowing Caledonian to bring newly developed products to both the on and off trade
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NewsFruit cider tops alcohol NPD
NPD sales, excluding non-flavoured wine and Champagne, contributed £102m to the category in 2014, down from £133m the previous year
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NewsRibena moves away from health message in new ad
A new campaign for the drink will introduce the slogan ‘You can’t get any more Ribenary’
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NewsBirra Moretti refreshes look as sales rise
New branding is meant to better communicate the Heineken brand’s Italian heritage
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NewsMars Ice Cream looks to give away 100,000 products in new promo
The promotion includes singles of Mars, Snickers, Bounty and Maltesers Teasers Ice Creams, and Mars and Snickers six-packs
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Comment & OpinionHuman touch can be the best marketing tool possible
Carlsberg’s Reddit AMA last week showed that, sometimes, the best way for a major brand to sell itself is on a human level
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NewsChapel Down appoints Mark Harvey as MD for wines
Harvey had been at LVMH for 11 years and held several positions – most recently US business development director
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NewsRockstar Freeze promises energy drink with cool edge
Launching in August in two flavours – Frozen Lime and Frozen Watermelon – the drink contains a menthol flavouring
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NewsKinder Surprise is latest brand to get Minions tie-up
The launch will be supported by a TV campaign, running for five weeks from 14 September, along with VOD and in-store media
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News'Urban' London Crisp Co ousts Tyrrells from Fuller's pubs
A new crisp brand has set its sights on supermarket listings after ousting Tyrrells from more than 100 Fuller’s pubs…
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NewsEric Cantona to swim English Channel for Kronenbourg - on one condition
Cantona has pledged to swim the Channel… if 10,000 Brits say Kronenbourg is world’s best-tasting beer
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NewsHigh-strength craft beer NPD 'stifled by health lobby'
Pressure from the health lobby is holding back development of higher-strength premium beer in the UK…
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NewsJim Beam bourbon sauces hit the UK
MRC brand manager Scott Dixon said the company was hoping to establish bourbon sauce as a category in its own right
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NewsKarma Cola reaps rewards of first major listing
The supplier is next week rolling out its Karma Cola, Gingerella ginger ale and Lemony lemonade to 200 Waitrose stores
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NewsAccolade Wines get Fish Hoek Fairtrade-certified
The company - which owns Hardys, Echo Falls and Kumala - said it had been made possible by a broader Fairtrade supply base in South Africa
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NewsStella Artois offers fans flying tour of Wimbledon
To mark its status at the official beer of The Championships the brand has created a pop-up simulator
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NewsCarling invites football fans to lose their shirt - and get a new one in return
Molson Coors is putting £3.6m into a push for Carling aimed at football fans itching for the start of the new season