Richmond Foods is making a foray into iced smoothies with the launch of a range of smoothie sticks under its Skinny Cow umbrella.
Hitting the shelves at the end of next month, Skinny Cow Smoothies will be available in two flavours, Tropical Whirl - an iced fruit smoothie with orange, mango, pineapple and banana swirled with tropical sauce; and Berry Blush which consists of blackcurrant, strawberry, raspberry and banana with a blackcurrant sauce. A pack of four will retail at £2.99 .
Aimed at the better-for-you audience, the newcomer from Skinny Cows is made from real fruit purée and is, like the parent brand, being positioned as a 'great tasting, but low in fat product'. The company said it expected the range to clock up sales of £3m in its first year, boosted by the hunger for low-fat fruity and premium products.
The launch will benefit from a TV and press campaign, which forms part of a £2m marketing spend for the entire Skinny Cow portfolio in 2007.
Smoothies first jumped from the chillers to the freezers at the beginning of last year when Fredericks Dairies launched an iced variant under the Del Monte brand.
The Del Monte Smoothies are made from real fruit, contain fewer than 100 calories and are virtually fat-free. Since launch, the range has generated sales of £5.3m, according to TNS [year to 31 December, 2006].
The hand-held ice cream sector produced strong growth last year, up 7.6% to £423m. Smoothies also flew off the shelves and were the main force behind the 19.2% jump generated by the total juices and smoothies category [ACNielsen year to 7 October, 2006].
The Skinny Cow range is the number one brand in healthy ice cream with a 19.9% market share, according to Richmond Foods, and is valued at £9.1m [ACNielsen year to 2 December, 2006].
Hitting the shelves at the end of next month, Skinny Cow Smoothies will be available in two flavours, Tropical Whirl - an iced fruit smoothie with orange, mango, pineapple and banana swirled with tropical sauce; and Berry Blush which consists of blackcurrant, strawberry, raspberry and banana with a blackcurrant sauce. A pack of four will retail at £2.99 .
Aimed at the better-for-you audience, the newcomer from Skinny Cows is made from real fruit purée and is, like the parent brand, being positioned as a 'great tasting, but low in fat product'. The company said it expected the range to clock up sales of £3m in its first year, boosted by the hunger for low-fat fruity and premium products.
The launch will benefit from a TV and press campaign, which forms part of a £2m marketing spend for the entire Skinny Cow portfolio in 2007.
Smoothies first jumped from the chillers to the freezers at the beginning of last year when Fredericks Dairies launched an iced variant under the Del Monte brand.
The Del Monte Smoothies are made from real fruit, contain fewer than 100 calories and are virtually fat-free. Since launch, the range has generated sales of £5.3m, according to TNS [year to 31 December, 2006].
The hand-held ice cream sector produced strong growth last year, up 7.6% to £423m. Smoothies also flew off the shelves and were the main force behind the 19.2% jump generated by the total juices and smoothies category [ACNielsen year to 7 October, 2006].
The Skinny Cow range is the number one brand in healthy ice cream with a 19.9% market share, according to Richmond Foods, and is valued at £9.1m [ACNielsen year to 2 December, 2006].
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