Soft drinks <span id="Soft drinks "></span> – Page 117
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Focus On Soft Drinks: Four to watch
Guaraná Antarctica - a fruit-based drink with a massive following in its native Brazil - has been launched in the UK by distributor Fayrefield. The carbonated drink has an rsp of between 89p and 99p and is made from a fruit that only grows in the Amazon.
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NewsInnocent Kids debuts new website
Innocent has unveiled a new website for young smoothie fans to complement its latest fridge magnet promotion.
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A Gold Blend romance for 21st century begins
The love affair that kept the nation on the edge of its sofa in the late 1980s is being rekindled for the 21st century.Nestlé's famous Nescafé Gold Blend TV campaign, which starred a pair of love-lorn neighbours in a will-they-won't-they...
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Acid Test: Bottlegreen Squeezy Squash
This squash is a light and refreshing drink with a mild, sweet flavour. However, the taste is no different from supermarket own-label squash drinks.
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Aqua Pura flags up Cumbrian heritage
Princes Soft Drinks is pouring £2m into relaunching its Aqua Pura bottled water lineup to emphasise the brand's Cumbrian provenance becoming the latest English water brand to cash in on its homegrown provenance.The revamp is focused...
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Irn-Bru pumps in £15m to make it big in south
Warburtons has done it with bread, Nichols is doing it with Vimto and now another northern company, AG Barr, is attempting to drive up sales in the south with a £15m investment in Irn-Bru.
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Perfectly Clear gets new lines in revamp
Kent bottled water supplier Silver Spring plans to claw share of the flavoured water category from Volvic with an overhaul of its Perfectly Clear range, six months after a private equity buyout.Privet Capital acquired Silver Spring at...
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Innocent swoops upon Sainsbury’s Brightman
Innocent has headhunted Philippa Brightman, special diets and health manager at Sainsbury's, to help steer the technical side of its fruit sourcing.The 27-year-old, who was instrumental in the February relaunch of Sainsbury's 100-strong...
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Ad of the Week: Do as Lucozade says, not as it does
Like those unscrupulous folk selling mephedrone as plant food, marketing often depends on conspiracy. When you're unplugged from The Matrix and find your real life is rubbish, it makes more sense to go along with the lie.
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Red Bull tries to rev up sales by putting F1 on its multipacks
Red Bull is putting its foot on the gas in an attempt to inject some energy into sluggish sales growth with a limited-edition pack revamp featuring its sponsored Formula One title challenger Sebastian Vettel.The new-look multipacks,...
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Reverend gets inspiration for cola with chilli
A Cornish start-up company has launched a range of cola and apple drinks infused with chilli, hoping to take on ginger beer in the spice stakes.The three-strong range from Launceston-based Reverend Berriman's, which was founded by...
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Sparkling juice is fit for a Duchess
The Duchess of Rutland has launched a range of upmarket soft drinks.The Botanicals sparkling juice drinks are made by mineral water company Radnor Hills, which is directed by the Duchess's brother, William Watkins.Available...
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NewsCoca-Cola ups Innocent stake to 58%
Coca-Cola has upped its stake in Innocent, as the smoothie maker continues to develop its plans for international expansion.
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Sunny Delight drops fruit content and rsp to stem sales decline
The fruit juice content of Sunny Delight is being cut from 70% to 15% just one year after the brand was given a healthy makeover.The new lower juice content is the same that Sunny Delight had prior to its ill-fated £4.5m overhaul last...
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UK Mountain Dew to target energy market
Mountain Dew, the £1bn US sports drink brand, is storming into the UK next month to "revolutionise the energy drink industry".The drink, called New Mountain Dew, will be launched by PepsiCo and its UK bottling partner Britvic in a bid to...
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Robinsons’ Select line to target adults
Britvic is extending its Robinsons brand with the premium, adult-targeted Select range. The line-up features four flavours, including orange, mandarin & peach, and red grape, pomegranate & raspberry, and has an rsp of £1.59 for...
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Rubicon puts £5m into marketing and cricket sponsorship
Ambient juice Rubicon is reinforcing its large ethnic consumer fan base with a £5m marketing investment for 2010, including sponsorship of Sky Sports cricket coverage this summer. It was the brand's biggest-ever marketing investment and...
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Orange is not the only fruit, says Sunkist
Sunkist is having an image revamp in a bid to remind consumers that the range includes flavours beside orange.The Nichols-owned brand will be given a new logo and new packaging designed to "celebrate the drink's Californian roots" and...
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New drinks range offers seven different functions
A functional drinks brands from the US headed up by the former Red Bull North America CEO Dan Ginsberg has set out ambitious plans to achieve £100m UK sales in five years.
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NewsHot Topic: Retro, modern and timeless all at once, Coke is a class act in branding
Let's raise a glass of something fizzy to Coca-Cola. Once again crowned Britain's Biggest Brand this week, in 2009, Coca-Cola became the first-ever grocery brand to record retail sales of more than £1bn, we reveal.