Soft drinks <span id="Soft drinks "></span> – Page 84
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Robinsons Fruit Shoot Hydro gets revamp
The supplier has reformulated the no added sugar drinks to improve the fruit flavours while reducing the sweetness
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Ovio olive leaf health brand rolls out InFusion drink
Olive leaf health supplement brand Ovio has expanded into the soft drinks market
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Ribena, Capri-Sun and Rubicon hit by Tesco sugar cull
Tesco is to delist some of the biggest-selling children’s drinks brands in the UK when kids go back to school this autumn
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Ribena moves away from health message in new ad
A new campaign for the drink will introduce the slogan ‘You can’t get any more Ribenary’
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Child health: BMA calls for unhealthy food ad restrictions and 20% sugar tax
A report published by the BMA calls on the government to launch a review of both broadcast and non-broadcast advertising
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Rockstar Freeze promises energy drink with cool edge
Launching in August in two flavours – Frozen Lime and Frozen Watermelon – the drink contains a menthol flavouring
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New Ovvio cold-brew teas offer no-calorie solution
The Ovvio brand, from the company of the same name, comprises nine calorie-free tea blends “packed full” of antioxidants
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Volvic Touch of Fruit to explode onto TV screens
Volvic has created a new TV ad for its Touch of Fruit flavoured water.
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Soft drinks can't tap water's growth
There’s been a 13% increase in tap water’s appearances in the packed lunches (and other carried out meals) of Britain in the past year
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Karma Cola reaps rewards of first major listing
The supplier is next week rolling out its Karma Cola, Gingerella ginger ale and Lemony lemonade to 200 Waitrose stores
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Robinsons signs up for more Wimbledon until 2020
The deal will see the Britvic brand, which is this year celebrating the 80th year of its partnership with the event, continue as the official still soft drinks provider
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Weetabix rolls out protein drink
Breakfast drink is made with milk, fruit, protein and soluble wheat fibre, with each bottle providing 20g of protein
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Firefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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CBL Drinks hopes to cause a Clear Sensation
New premium sparkling flavoured water brand is an addition to CBL’s Perfectly Clear brand
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Robinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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Jamie Oliver sugary drinks move misguided, says soft drinks industry
BSDA director general Gavin Partington said industry efforts to help consumers make healthier lifestyle choices were proving far more effective than any tax
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Category Report
Focus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category Report
Energy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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News
New low-sugar energy drink from industry veterans
Rolling into stores from next month, and with a Waitrose listing from August, Pow will be introduced in three flavours