All Soft drinks articles – Page 78
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NewsAdded sugar axed as Shloer overhauls portfolio
The SHS Drinks brand is preparing to avoid next year’s sugar tax
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Comment & OpinionWhy it's time to change the recipe of Classic Coke
Reformulating Coca-Cola sounds like heresy, but it can be done, while still meeting the brand’s flavour guidelines
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Analysis & FeaturesAs Life is canned, what's the next move for brand Coke?
The trade is unanimous: forget Life and push Pepsi Max rival Coke Zero Sugar
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NewsRibena, Rubicon Spring, Rio & Aqua Pura get set for summer
The soft drinks brands have announced a raft of marketing and branding activity.
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NewsOasis gets two sour flavours and 'quirky' brand push
Kiwi Apple Sour and Apple Cherry Sour will debut this month in a £1 PMP
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NewsClearly Drinks acquired by PE firm NorthEdge Capital
Soft drinks manufacturer Clearly Drinks Group has secured the backing of private equity firm NorthEdge Capital as consumer demand for flavoured water grows.
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NewsSoft drinks brands overtake booze in traditional ad spend
Non-alcoholic brands splashed out a total of £100.1m on TV, print, radio, outdoor and cinema advertising in 2016
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NewsTesco brings no and low-alcohol drinks together in stores
Industry figures show Brits are drinking less alcohol than they did a decade ago
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Comment & OpinionDispatches on Coke shines light on food-science collusion
Like you, I had been convinced that eating and drinking too much sugary stuff would make me fat
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NewsNorthern Ireland faeces incident ‘isolated’ says Coca-Cola
All of the product from the affected batch was immediately impounded and will not be sold
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NewsFirefly launches limited-edition botanical non-alcoholic drink
Called Superfly, the drink was devised by cocktail expert Ryan Chetiyawardana, aka Mr Lyan
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NewsAG Barr profits sparkle as Irn Bru maker cuts sugar across its range
Shares in the Irn-Bru maker fizzed 2.2% higher to 559.5p on the back of its results in the year to 28 January.
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NewsBritvic adds Robinsons Refresh’d to healthier drinks lineup
NPD comes after healthy options buoyed category in 2016, according to supplier’s new report
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NewsMoju secures first major supermarket listing in Waitrose
Veggie juice start-up Moju has secured its first major supermarket listing as part of the food-to-go offering in Waitrose.
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NewsFever-Tree to take on Coke in US dark spirits battle
Premium mixer brand Fever-Tree is targeting winning market share from the North American soft drinks giants as it looks to build the US into its largest market.
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NewsPepsiCo plans experiential activity for all brands
Kristin Patrick said brands could no longer afford to simply rely on big-budget TV ads
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NewsFanta Orange reformulated to contain a third less sugar
Coca-Cola European Partners set to pour the soda into a twisted plastic bottle
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NewsSterling slump causes 14% drop in Coca-Cola European Partners' British sales
The recently formed Coca-Cola European Partners saw sales in Great Britain slide by 14% once translated into euros in 2016 as the collapse in the value of the pound hit reported revenues
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NewsRed Bull flies high as full-sugar sales surge
Despite a health backlash against the white stuff, sugary pop is still powering huge growth for some of Britain’s top soft
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NewsPepsi Max adds Ginger variant to UK lineup
The launch of the “zingy” cola is to be supported throughout June and July