All Soft drinks articles – Page 77
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NewsPepsi makes 'For the Love of It' marketing pledge
Pepsi this week revealed its global marketing tagline for 2019
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NewsCoke adds more fruit variants to Diet and Zero Sugar ranges
The two sugar-free ranges will be backed by a £7m investment in 2019
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NewsDalston’s launches first no added sugar soft drinks
Real Squeezed Elderflower and Real Squeezed Rhubarb provide seven calories per 100ml
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NewsResurgent Tropicana unveils new variants and fresh look
The PepsiCo juice brand last year clawed back 0.9% of value, reaching £213.8m
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NewsRibena to roll out 'lightweight' bottle to save plastic
Its low weight was achieved by “redistributing the plastic more effectively and optimising the design”
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Analysis & FeaturesJust the tonic: five trends we'll be seeing this Dry January
Here’s what consumers are likely to choose when they ditch the drink this January
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Analysis & FeaturesOJ concentrate prices boosted by winter demand
The possibility of cold snaps in the US and Mexico is adding upward pressure to prices
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NewsAG Barr to expand Rockstar with ‘retro’ Twister range
Rockstar Twister will land in chillers from 1 January in Smashed Blue Raspberry and Wacked Red Berry
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Partner FeaturesSponsored: The story of soft drinks in 2018 with Coca-Cola European Partners
We spoke an expert at CCEP, to talk us through the highs and lows that have shaped the soft drinks category this year
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NewsOcean Spray promotes Caroline Bethell to MD for EMEA
She replaces Rob Beams, who has been promoted to international VP of sales & marketing
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Analysis & FeaturesZero sugar rushes ahead as levy grips
Carbonates’ huge gains this year are largely thanks to the sugar levy
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Analysis & FeaturesBottled water: Thirsty Brits guided by plastic effect
Brits are drinking more bottled water than ever but they’re making environmentally-conscious choices
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Analysis & FeaturesJuice brands risk running out of juice
Premium smoothie brands have racked up extra sales this year while well-established juice brands struggle…
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Category ReportDope drinks: adult soft drinks category report 2018
Cannabis-derived CBD is tipped as the next big thing in adult soft drinks, tempting everyone from startups to Coca-Cola
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NewsFancy flavours drive 61% surge in adult squash
Cordial is now the fastest growing sector of the adult soft drinks category
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InterviewsHow Nichols boss Marnie Millard gives Vimto its vigour
The Nichols CEO has overseen booming sales for the Vimto brand, keeping it ahead of sugar reduction legislation
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NewsEvidence 'not enough' to justify children energy drinks ban
A report by MPs found existing evidence was not enough to justify its plans for a statutory ban on sales to kids.
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NewsBRC proposes new plans for deposit return system
The BRC pre-empted a consultation expected to be launched by Defra secretary Michael Gove
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NewsOcean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
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Analysis & FeaturesCoca-Cola 2.0: how brand is transforming through radical NPD
A broader, more versatile and more functional masterbrand strategy is behind Coke’s move into pastures new