All Soft drinks articles – Page 91
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NewsWeetabix rolls out protein drink
Breakfast drink is made with milk, fruit, protein and soluble wheat fibre, with each bottle providing 20g of protein
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NewsFirefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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NewsCBL Drinks hopes to cause a Clear Sensation
New premium sparkling flavoured water brand is an addition to CBL’s Perfectly Clear brand
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NewsRobinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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NewsJamie Oliver sugary drinks move misguided, says soft drinks industry
BSDA director general Gavin Partington said industry efforts to help consumers make healthier lifestyle choices were proving far more effective than any tax
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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NewsNew low-sugar energy drink from industry veterans
Rolling into stores from next month, and with a Waitrose listing from August, Pow will be introduced in three flavours
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NewsB.Fresh adds green #greenglow drink without celery
The new #greenglow drink - which contains cucumber, spinach, romaine, iceberg lettuce, kale, lemon and ginger - launched online last week
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NewsLucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
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NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
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NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsWonderful Brands buys Pomegreat from administration
Wonderful Brands has purchased the assets of the Simply Great Juice Company from administration.
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NewsTesco hands most of own-label soft drinks supply to Refresco Gerber
Cott Beverages ditched as Tesco carries out consolidation play devised by CEO Dave Lewis
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NewsSummerhouse Drinks rolls out 'first Scottish tonic water'
Walter Gregor’s Premium Tonic Water, named after a Victorian minister in Pitsligo where the company is based, is available now in a 200ml bottle
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NewsMello, a raw fresh melon juice, redesigns and secures big listings
The updated range, rolling into 218 Waitrose and 19 Booths stores now, features a new “clean, bold and vibrant” label designed to communicate the brand’s premium credentials
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NewsLucozade boss elected new BSDA president
Peter Harding, chief operating officer of Lucozade Ribena Suntory, takes over the role from Dave Wallwork, founder of Feel Good Drinks
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NewsOrangina redesign aims brand at premium market
The brand will be hoping to reverse slipping sales, down 27.9% to £3.9m on volume down 40.7%