All Soft drinks articles – Page 94
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NewsChild health: BMA calls for unhealthy food ad restrictions and 20% sugar tax
A report published by the BMA calls on the government to launch a review of both broadcast and non-broadcast advertising
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NewsRockstar Freeze promises energy drink with cool edge
Launching in August in two flavours – Frozen Lime and Frozen Watermelon – the drink contains a menthol flavouring
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NewsNew Ovvio cold-brew teas offer no-calorie solution
The Ovvio brand, from the company of the same name, comprises nine calorie-free tea blends “packed full” of antioxidants
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NewsVolvic Touch of Fruit to explode onto TV screens
Volvic has created a new TV ad for its Touch of Fruit flavoured water.
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NewsSoft drinks can't tap water's growth
There’s been a 13% increase in tap water’s appearances in the packed lunches (and other carried out meals) of Britain in the past year
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NewsKarma Cola reaps rewards of first major listing
The supplier is next week rolling out its Karma Cola, Gingerella ginger ale and Lemony lemonade to 200 Waitrose stores
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NewsRobinsons signs up for more Wimbledon until 2020
The deal will see the Britvic brand, which is this year celebrating the 80th year of its partnership with the event, continue as the official still soft drinks provider
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NewsWeetabix rolls out protein drink
Breakfast drink is made with milk, fruit, protein and soluble wheat fibre, with each bottle providing 20g of protein
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NewsFirefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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NewsCBL Drinks hopes to cause a Clear Sensation
New premium sparkling flavoured water brand is an addition to CBL’s Perfectly Clear brand
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NewsRobinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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NewsJamie Oliver sugary drinks move misguided, says soft drinks industry
BSDA director general Gavin Partington said industry efforts to help consumers make healthier lifestyle choices were proving far more effective than any tax
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Category ReportFocus on energy drinks 2015
Critics say sugar and caffeine levels in energy drinks are dangerous and addictive. What are brands doing to allay fears?
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Category ReportEnergy drinks category report 2015
How are sales holding up? And what are energy drinks players doing to counter the criticisms?
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NewsNew low-sugar energy drink from industry veterans
Rolling into stores from next month, and with a Waitrose listing from August, Pow will be introduced in three flavours
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NewsB.Fresh adds green #greenglow drink without celery
The new #greenglow drink - which contains cucumber, spinach, romaine, iceberg lettuce, kale, lemon and ginger - launched online last week
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NewsLucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
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NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
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NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo