Premium adult soft drink brand Cawston Press has replaced its 330ml bottled sparkling drinks with a 250ml bottle.
Rolling into Tesco and Waitrose now, the 250ml format is available in the same two apple-based flavours - cloudy and rhubarb - as the discontinued larger bottle. The rsp has been reduced from £1.69 to £1.39 for the smaller bottle size.
The move was the result of “resounding feedback from the trade” for a single-serve option with a competitive price tag, said sales director Dan Broughton.
“The 250ml bottle offers a compelling commercial proposition - in this category they’re interested in price per bottle, as opposed to pence per ml,” he said.