Lucozade Energy

Lucozade Energy has unveiled a slimline can, which is set to be backed by a £3m campaign.

Encompassing original, orange and pink lemonade flavours, the 250ml format will be pushed in ads across TV, radio and outdoor in support of the brand’s wider Find Your Flow promotion. It will include a call to action specific to the can launch, encouraging consumers to ‘Crack Open, Crack On and Find Your Flow’.

The new format (rsp: 69p) comes amid growing consumer demand for ‘drink now’ canned soft drinks, said senior brand manager Ashleigh Roberts.

“For consumers, these single-serve cans provide an easy ‘grab and go’ option for those moments throughout the day when we all need a refreshing break,” she added.

“More and more consumers are seeking out ‘drink now’ formats, and we’re confident the new-look cans will be a successful addition to the Lucozade Energy range”