• The growth of squash, cordials & juice drinks has begun to slow and growth is now in line with total soft drinks, in contrast to a strong performance last year driven by double concentrate, particularly branded launches.
  • Double concentrate lines have attracted shoppers, fetching a higher price per litre and making strong positive contributions to category growth.
  • Posh squash in glass bottles is suffering most in value and volume sales this is annualising against strong sales last year.
  • The market has failed to keep all the shoppers it attracted last year.
  • Price increases have also correlated with shoppers buying less often, particularly detrimental in this area as prices are already at a premium.

Kelly Gregg Kantar Worldpanel