A South African wine producer famed for its Black Economic Empowerment status has revealed plans to launch its own brands and establish a UK presence.
The Dominion Wine Company, which was set up in 2003, has developed its business as a supplier of private label brands to companies in South Africa, Europe and the UK. It achieved BEE status -
under which 25.1% of its employees must come from previously disadvantaged backgrounds - in 2005.
&"In 2005 Dominion acquired new shareholders in the form of a black investor consortium, which acquired 50% of the equity in the company,&" said a spokeswoman. &"As 50% of Dominion&'s shares belong to this consortium, it
not only makes us a BEE company, but black owned.&"
The company now plans to launch its own brands - Dominion, Harvest Moon and Cape Robin wines.
Dominion has also set
up a dedicated UK office in West Yorkshire, headed by wine marketer John Murch. &"I was drawn to Dominion not only because it represents the new face of South African wine with their BEE status, but also because their brands are dynamic and exciting,&" he said.
The Dominion label includes a Sauvignon Blanc and Cabernet Sauvignon from the Sugar Bush Ridge area, a Kingsview Merlot, Pinotage and Sparkling Sauvignon Blanc Brut.
Harvest Moon and Cape Robin ranges both include
a Shiraz, Sauvignon Blanc and a Chardonnay.