Blendies, available from Waitrose now, consists of two chopped frozen fruit mixes designed to be blended with 250ml of fresh fruit juice to make a "no-mess" smoothie.
Available in packs of four 120g portions, the range comes in a blueberry, raspberry & strawberry mix and a pineapple, mango & strawberry blend (rsp: £3.99 per pack).
It would appeal to "time-poor consumers struggling to juggle busy lifestyles to keep up their healthy-eating regimes", said founder Juliet Little, who set up the company in 2005.
Other Squeeze Me products include a range of leaf teas.
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