Winner: Sainsbury’s, Worle
Size: 38,000 sq ft
Nearest rivals: Morrisons - 0.6 miles, Asda - 2.6 miles, Tesco - 5.2 miles
Market share: 37.4%
Store data source: Analysis by CACI. Call the market planning group on 020 7602 6000
You’re an old hand at this - it’s the third time you’ve won store of the week! Yes, I was at our Barnwood store in Gloucestershire with the other wins. I’m delighted to have won again and especially delighted for my colleagues, who are over the moon.
How long have you been store manager at Worle? Since March last year. I’m a local boy and I’ve lived here all my life. I used to come to the store with my grandparents in the 1980s! And I only live about three-and-a-half minutes from the store now.
How was Christmas trading for the store? It was excellent. We did really well, despite being in quite a condensed area with all the main players. I wanted our store to be the best in town for service and availability.
And how has trading been since Christmas? The January sale has been fantastic. Every year it just gets better and better. We’re replenishing our sale aisle every day and I’d say we’re probably in the region of 20% to 30% up on last year for the sale.
Have you got any particular plans for your store this year? I want to work on our fantastic food offer. Food counters are a massive opportunity for retail and some retailers seem to be moving away from them. But Sainsbury’s isn’t. It has food colleges and I want to send my colleagues to them so that they can give our customers the best possible service.
What we can expect from Sainsbury’s as a company this year? Sainsbury’s has got great momentum. I’ve worked for the company since 1998 and I can honestly say it is such an exciting time. The colleagues are all on board and we’ve got some great channels - convenience, online, non-food and clothing - that can only get bigger. Post-Christmas, my store has been very buoyant, so the momentum is definitely continuing to build.