Savoury biscuits see 8.5% sales decline

  • Print
  • Share
  • Comment
  • Save

Thomas Fudge's flatbreads

Thomas Fudge’s rolled out flatbreads in June

Take-home supermarket sales of savoury biscuits plunged by 8.5% over the past year, as the healthy eating trend of baked snacks waned.

In contrast to the larger biscuit category, which climbed in value by 4.2% (£114.6m), savoury lines lost more than £13m on volumes down 10% [Kantar Worldpanel 52 w/e 17 June 2018].

Brands lost a total of £16.6m in value in the past 12 months, leading to a raft of premium NPD in an effort to revive the flagging sector - such as Thomas Fudge’s range of flatbreads launched in June in two variants.

Own-label savoury biccies remained buoyant, however, adding £3.2m (5.6%) to £59.4m

Star Baking: Focus On Cakes & Biscuits 2018

Have your say

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

SmithCarey Recruitment Sales Director

Sales Director - SmithCarey Recruitment

Six figure basic + bonus, car & benefits
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.

FOLLOW THE GROCER


-

 
Yes!I want to read more     CLAIM FREE TRIAL NOW
 
Sign up to a 30 day free trial
CLAIM FREE TRIAL NOW