James Moir
Comment and OpinionUnderstand your customers - and show them
Retailers and fmcg brands are bracing for difficult times
Comment and OpinionDiscounting has lost a generation of shoppers to suppliers
The recession had a profound impact on retail. In its wake lay high streets full of bargains…
Comment and OpinionIntegrated marketing is key
Products will be able to send smartphone messages to passing shoppers as the UK high street adopts Apple’s iBeacon…