Morrisons has announced it will double the number of expert florists in its stores to 300 this autumn.
The move will see a further 60 florist stations installed across the UK – to take its total to more than 100.
The new shops will provide 180 additional roles for qualified professional florists.
Morrisons said recent Google data had found that flowers had been one of the country’s most popular online purchases during lockdown, with online searches up 277%. Morrisons is currently selling over four million flower stems every week.
It said it hoped the move may also help florists who had been left out of work because of the Covid crisis.
“Flowers make people feel happier – with their beautiful shapes, bright colours and scents,” said Jane Watson, flowers manager at Morrisons.
“We work with some of the best growers in the world and have some of the best stems. So we wanted to have the best florists in store to make bouquets for our customers. It’s been a difficult year for the flower industry, and we hope this also provides good job prospects for florists looking for work.”