Beers, wines and spirits took the lead with 17% of activity last weekend. Health, beauty and baby and grocery shared second place with 14% each and soft drinks and biscuits & cakes accounted for the last two places, each with 10% of activity.
Stella pipped Carlsberg to the top spot in the beers, wines and spirits chart for the first time, taking a three-percentage-point lead with 24% of the activity, ahead of Carlsberg, which dropped to joint second place with 21% alongside Smirnoff.
Codorníu Cava Wines secured fourth place in the beers, wines and spirits chart with 18% of offers, with Sainsbury's and Tesco featuring the brand in multiple locations. Budweiser snatched the last place with the remaining 17% of activity.
Colgate led the way in the health, beauty and baby chart with 24% of featured space - two percentage points ahead of joint second-place brands Dove and Imperial Leather, which took 22% each. Fourth place was also shared, Aquafresh and Palmolive accounting for 16% each.
Kellogg's took the lion's share of grocery promotions with 32% - an impressive 12 percentage points ahead of second-place brand, Nescafé, with 20% of space. Nescafé had offers on its Cappuccino sachets and Nescafé Original coffee with a free Friends DVD.
John West was in third place with 18% of offers last weekend and Batchelors was close behind in fourth place with 16%.
Batchelors' offers seemed to reflect the weather and included its canned soups and packets of Cup a Soups alongside its range of rice and Super Noodles.
In fifth place in the grocery chart was Old El Paso with the remaining 14%. Old El Paso dinner kits, nachos and salsa sauces were available in Asda, Morrisons and Tesco.