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Bacon backlash over cancer fears drives sales slump
By Ian Quinn2026-03-06T16:00:00
Nitrite-cured fresh bacon suffered a 7.3% drop in value and a 4.1% fall in volume over the 12 weeks ending 25 January 2026 vs the same period in 2025
Sales of nitrite-cured bacon plunged by £18.7m in the 12 weeks to the end of January, as figures show shoppers shying away from products containing controversial nitrite additives.
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