Winner: Aldi UK - Specially Selected
With over 1,000 new products launching under the Specially Selected brand in 2024, this was the year Aldi really made its mark on premium own label.
The continued extension, development and elevation of the long-running range demonstrates Aldi’s focus on making premium lines accessible to all shoppers, giving higher-end brands a run for their money.
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While other grocers continued to fight on price, Aldi took a step back and lent into increasing its quality perception. By encouraging customers to remain in store and trade up, Aldi maximised spend and drove growth, helping it become the third-biggest player in the UK’s premium own-label space, with 13.6% value share.
The range is approaching its 20th year, and judges said the “clever and nuanced” offering was “an undeniably smart reaction to Aldi’s position in the UK supermarket space”.
Shortlisted:
- Aldi UK - Specially Selected
- Asda - Little Angels
- JJ Foodservice - Own Brand
- Waitrose - No.1
- WHSmith - Smith’s Family Kitchen
Lidl takes Grocer of the Year in glittering Grocer Gold Awards 2025
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Currently readingThe Grocer Gold Awards 2025: Aldi’s Specially Selected wins Own-Label Range of the Year
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