Asda is wading deeper into the supermarket price war with a major new rollback campaign, The Grocer can reveal. The retailer launched a series of ads in the national papers this morning announcing 3,000 rollbacks on everyday essentials including bread, milk and bananas.
The Milk Marketing Forum is calling on dairy farmers to financially support the Make Mine Milk ‘milk moustache’ campaign for the first time when EU funding for the campaign runs out next year. The campaign launched in April last year …
Dairy Crest is launching the first-ever TV campaign for its Milk More online delivery service in January.
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