Pringles Aromas will hit the shelves on January 2 and come in spicy Thai with a touch of coconut oil; Greek-style cheese with a touch of avocado oil; and red pepper with a touch of olive extract varieties.
They contain 33% less fat than standard Pringles and feature flavour descriptions and appetising on-pack pictures to put them in direct competition with premium crisps such as Walkers Sensations.
A £1.4m marketing investment will support the brand, including a six-week TV campaign airing from February.
Pringles is also revamping packaging for its Light original and sour cream flavours, to align them with the launch.
Pringles dropped 8.2% in value to £120m in the year to October 1, 2005 [ACNielsen].