All Super 33 articles
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Grocer 33Morrisons beats all comers to win best supermarket in our Norwich mystery shop
‘Fresh and inviting’ produce helps Morrisons Norwich to the win in a Super Grocer 33 week including dicounters Aldi and Lidl
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Grocer 33How winning Morrisons Norwich store overcame challenges to stay match-day ready
Next to Carrow Road stadium, Morrisons Norwich thrives on match-day crowds, fresh food and strong online sales
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Grocer 33Aldi wins cheapest supermarket in Super Grocer 33 battle… by 38p
Aldi and Lidl’s prices were identical on 30 of the 33 items in our basket
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Grocer 33Aldi cheapest supermarket in first Super Grocer 33 of the new year
Aldi had the edge over Lidl thanks to lower prices on its kitchen towels, oranges, cheddar and cucumber
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Grocer 33Asda staves off competition from Amazon & Ocado in price comparison
Asda was exclusively cheapest for 10 items, including Hazy Jane IPA
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Grocer 33Aldi marks clean sweep in ‘Super’ Grocer 33 wins against Lidl
The victory gives Aldi a clean sweep in its head to head with arch-rival Lidl for the current Grocer 33 year
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Grocer 33Waitrose on top as online 33 retailers score highly
High scores were the order of the day for most retailers in this online Grocer 33
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Grocer 33Asda wins our shopper’s heart on Valentine’s Day
Asda’s Dundee store racked up 82 points, despite two out-of-stock items
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Grocer 33Asda Dundee: Grocer 33 store of the week
‘There’s been more positivity in the business, which has come from us going back to what we’re good at’
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Grocer 33Tesco records first Grocer 33 price comparison victory of 2025
This week was an online Super 33 shop, featuring Amazon and Ocado
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Grocer 33Tesco Neath: Grocer 33 store of the week
‘We’ve got some exciting new prices and price matches coming up to mark Clubcard’s 30th anniversary’
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Grocer 33Asda, Southport: Grocer 33 store of the week
‘With Rollback, the new suite of PoS is uniform, and the green seems to have made the store brighter and the team feel more energised’
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Grocer 33Impressive Asda Southport gains a new regular shopper in Grocer 33
Asda picked up just its second win of the Grocer 33 year, continuing the good vibes kicked off with the return of Rollback last week
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Grocer 33Aldi takes third ‘Super 33’ price comparison win in a row
Aldi’s £54.82 total was 39p cheaper year on year, and offered the lowest price for 23 items
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Grocer 33Sainsbury’s Fosse Park, Leicester: Grocer 33 store of the week
‘We’re half a mile off the M1, so we attract a good mix of locals and people from afar’
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Grocer 33Sainsbury’s Leicester lives up to ‘superstore’ moniker
The store was well-stocked, with only an out-of-stock on the grapefruit preventing our shopper from taking home a full basket
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Grocer 33Aldi pips Lidl as cheapest in Super 33 price comparison survey
Lidl may have had the more impressive Kantar figures this week, but it was rival Aldi that won the battle of the discounters
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Grocer 33Lidl East Twickenham: Grocer 33 store of the week
‘Lidl is very much focused on providing great customer service and this is a culture we strive to follow’
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Grocer 33Lidl Twickenham bags discounter’s first ever store of the week prize
The store claimed a strong 81 points, with excellent shop floor service and store standards allied to strong availability
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Grocer 33Aldi pips Lidl by 2p as Tesco closes gap to discounters
This is Aldi’s first victory since it undercut Lidl by just a penny exactly one year ago