Aldi-basket

Aldi and Lidl’s prices were identical on 30 of the 33 items in our basket

In our latest quarterly Super Grocer 33 price comparison survey, Aldi has again provided the cheapest weekly shop.

Aldi and Lidl’s prices were identical for 30 of the 33 items in this week’s basket, but Aldi edged ahead on Cheestrings, turmeric and Cadbury Mini Rolls. Its £62.80 basket was 38p cheaper than Lidl’s £63.18. This is Aldi’s sixth consecutive victory as a guest retailer in The Grocer’s weekly price comparison survey competition.

Aldi has reduced over 900 prices across its range in recent months and invested more than £300m in price cuts since the start of year, it claimed. But an escalating price war this week saw Lidl announce a £250m investment to lower prices and Asda cut the prices of 956 SKUs.

 

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Asda makes no claims to price-match the discounters and came in 4.6% dearer than Aldi. But it did outperform Aldi on several brands, a key pillar of its turnaround plans. While Aldi and Lidl largely matched each other penny for penny, Asda was exclusively cheapest for the Viakal, Swizzels lollies, Guinness, Flora, Diet Coke and Cheestrings.

Asda was also comfortably ahead of its full-range rivals this week, though not by the 5%-10% targeted by executive chairman Allan Leighton. Its £65.68 basket was 3.7% cheaper than Tesco (£68.20), 4.7% cheaper than Sainsbury’s (£68.95) and 5.7% ahead of Morrisons (£69.67). Waitrose was well behind, with its £85.07 basket 35.5% more expensive than Aldi’s.

The price war resulted in an average 0.9% fall in month-on-month inflation, with Sainsbury’s basket 4.2% cheaper. Annual inflation remained constant averaging 5.1% and ranged from Sainsbury’s 0.8% to Waitrose’s 9.6%. Sirloin steak increased the most and cost 52% more than last year.

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