Aldi has followed in the footsteps of Tesco and Argos with the launch of its own budget tablet.
Lifetab, which is developed by German tablet maker Medion, will go on sale this Sunday as part of the discount retailer’s Christmas Specialbuys range.
“There’s real pressure on shoppers – especially parents – to deliver top quality gifts, regardless of the price,” said Tony Baines, MD of buying at Aldi. “We have positioned our Christmas offering this year to cater for every member of the immediate family with a fantastic gift that comes in at a manageable price, without compromising on quality.”
Asda already sells an earlier version of the Medion tablet, but Baines said Aldi’s tablet was developed exclusively for the discounter. “We’ve worked closely with Medion to develop the Lifetab E7316 exclusively for sale in Aldi stores. Our longstanding relationship with Medion means that we’re able to provide consumers with a tablet that has a superior specification to Asda’s offering.
“The E7316 has a 1.6Ghz Quad Core processor, which allows for smoother-running apps. The Medion Lifetab E7316 also comes with a free, three-year warranty.”
The tablet also features 8GB of internal memory, a 7-inch screen and four hours of battery life. At £79, Aldi’s Lifetab undercuts its rivals on price – with Tesco’s Hudl costing £119, and the Argos MyTablet costing £99.
Tablets have become hot property for UK supermarkets in recent months with Tesco revealing plans this week to launch an updated version of its Hudl tablet in 2014. It said that the first Hudl was on course to break sales of 600,000 this Christmas.
Asda’s head of multichannel Jon Wragg recently fuelled speculation that the Walmart-owned retailer could release a tablet of its own, having previously sold an earlier exclusive version of the Medion tablet. He told The Grocer: “It wouldn’t surprise you if we were working with Walmart on something for this broad space. What we won’t do is just quickly put out a cheap tablet; it has to be of unique benefit to our customers.”
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