Bidfood middle eastern web

Bidfood’s new Middle Eastern dishes

Bidfood has incorporated vegan and Middle Eastern cuisine into its 2018 summer menu offering.

The move to introduce vegan chocolate caramel brownie and dishes including freekeh - a cereal made from green durum wheat - and lamb kibbeh was inspired by the latest consumer dining trends, the food wholesaler said.

Available from 1 March, its 2018 Create Summer range also focuses on Latin American and Asian influences, as well as reformulated own-label products including Lemon & Raspberry Ginger Crunch dessert and Vegan Coconut and Chocolate Tart, in response to Public Health England’s challenge for businesses to cut sugar by 20% by 2020.

“This year, consumer desire for new flavour combinations and experience-led dining will continue to dominate,” said Laura Mason, campaign manager at Bidfood. “Equally, government mandates around sugar and the ever-growing demand to meet dietary requirements with interesting menu options will be top of the agenda. Bidfood’s Create Summer range ties all this together to provide caterers with a wide variety of options to meet these needs and more.”