Nestlé has struck a deal with Swiss food group Mövenpick to buy its ice cream brand - Mövenpick - for an undisclosed price.

The deal includes the Mövenpick brand for ice cream products and related ice cream businesses worldwide with the exception of the New Zealand manufacturing operations.

Mövenpick branded ice cream sales worldwide amount to approximately CHF300m, mostly through licence partners, according to Nestlé.

Nestlé, which will continue to manufacture Mövenpick ice cream products in Switzerland, said the acquisition was an “important step in worldwide moves to improve growth and performance of Nestlé’s ice cream business and enhances its competitive position”.