Steph Cullen
Comment and OpinionBrands must think ahead on HFSS restrictions
CPG brands can find their most fundamental growth driver in secondary displays, says Steph Cullen, head of UK CPG at Circana
Comment and OpinionHFSS laws have failed to inspire change in consumers. Tougher taxes may be needed
The slow change in consumption habits may mean ministers need to take a more drastic approach to HFSS foods, says Steph Cullen, head of UK CPG at Circana
Comment and OpinionThe growth of private label is about more than cost savings
Sixty per cent of shoppers in Europe now think private labels are as good as national brands, says Steph Cullen, head of UK CPG, Circana
Comment and OpinionHow the north-south divide is playing out in cost of living crisis
Real household inflation is not equal across the UK when weighted for the proportion of household spend, says Steph Cullen, head of UK CPG at Circana
Comment and OpinionWhy suppliers must support convenience through tough times
The convenience channel is a valuable one and supporting it now can only bear fruit for the future, says Steph Cullen, head of UK CPG at Circana
Comment and OpinionHow to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
Comment and OpinionWhy 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI
Comment and OpinionWhich fmcg categories are proving the most resilient as we head into 2023?
While growth opportunities will exist, finding them will be challenging, says Steph Cullen, head of manufacturing at IRI
Comment and OpinionHow shoppers are changing habits to save money and cut food waste
It’s not just about budget for today’s shoppers – many are switching categories to help avoid waste, says Steph Cullen, head of manufacturing at IRI
Comment and OpinionUnderstanding ‘imperfect inflation’ is key to rivalling the discounters
Analysing shopper behaviour is key to planning our next steps as an industry, says Steph Cullen, head of manufacturing at IRI