Part of the classic collection from the Argentinian wine company, designed to be affordable and distinctive TARGET CONSUMER Anna Lance, 53, is a teacher living near Petersfield in Hampshire This is a nice bottle with a good shape but the label is not impressive. The green on green does not say wine' to me, the bottle could contain anything. The bouquet was lovely, floral, light and summery, but sadly the wine did not live up to its aroma. The taste was fine to start with but it lacked depth and was a little too light for me. There was not enough flavour for me to want to buy it again and it was not smooth enough. I was also left with an unpleasant lingering aftertaste which I thought had a slightly chemical flavour. At approximately £5 a bottle I can think of one or two Australian or Chilean wines that I would prefer in its place. Rating out of 25 ­ 15 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This has a pale lemon colour with hints of green. It has a high carbon dioxide content which explains its freshness of presentation given the vintage and characteristics of this grape variety. The nose is aromatic in the fresh, fruity, grapey spectrum but it lacks the floral intensity of a younger wine. The palate has some ripe peachy characters but also slight almond kernel notes which suggest an attempt to add a fullness to the wine that it does not possess. It is light, simple and innocuous. The presentation is modern and it is of a higher quality than the wine. Success rating out of 25 ­ 9 Graham Shearsby Board creative director, graphics, at Design Bridge Welcome to 2001 and the first offering to the panel, which is a real space oddity'. At first the shiny silver "A" badge appears to be straight out of a Star Trek convention and the silver foiled label would sit comfortably on the captain's table aboard The USS Enterprise. A second glance reveals it to be an Argentinian wine from the San Juan region rather than planet Artina. Sadly it is another missed opportunity, lacking provenance and intrigue, from an interesting area with a wealth of inspiration. If it is meant to represent the wine out of Argentina, all I can say is, "it's wine Jim, but not as we know it". Success rating out of 25 ­ 5 Steve Mayes Category controller at Landmark Clean, crisp but pretty uninspiring would be too harsh. Mouth watering acidity with delicate intriguing aromatics would be too gushing. This is fairly standard fare. It is a well made wine but there are much better ones around. It has an unimaginative design with the usual hogwash on the back label. In short it is too dear and I would not list it. But­ the PR psychobabble says "the personality of the brand is young, user friendly, feminine, informative and arty", so maybe, just maybe, I'm not the target audience! I still wouldn't list it unless there was lots of money involved above the line. Success rating out of 25 ­ 10 Total score out of 100 ­ 39 {{DRINKS }}

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