Tesco has launched a Spotify-style personalised tool for its eight million Clubcard holders to enable them to take a personalised look at their buying habits and how much they have saved.
Clubcard Unpacked 2022 comes with Tesco recording a massive 20% increase in loyalty members in the past year, with its Clubcard Prices campaign becoming its key strategy to fend off the discounters.
The tool will include a look at people’s top three most shopped items. Members will also be able to find out their favourite meal deal combos, favourite aisle, most-visited store and most-loved reward partners.
Tesco said Clubcard Unpacked would also reveal the number of Clubcard points shoppers had earned and how.
The supermarket’s move follows its freezing of 1,000 product prices until April as it looks to help customers facing the cost of living crisis. It also follows a revamp of the Clubcard coupons offer last month, giving more regular personalised coupons.
Personalised loyalty card data has become increasingly familiar territory for supermarkets. Last week Sainsbury’s launched a new nationwide campaign, #CheckYouOut, a nationwide data playback scheme under which Nectar shoppers will receive customised analysis and insights based on their own shopping data. A personalised microsite and dedicated regional pages, detailing the shopping secrets of regions across the UK, will also be available.
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